Ep 9. Zahara MINDSWITCH
In this episode, JD talks Ms Zahara from Mindswitch Sdn Bhd, a company that aims to educate and help business owners protect their intellectual property in Kuching, Sarawak. With a plethora of legal jargons in Intellectual Property such as trademark, copyright and patents, business owners should put more heavier priority on protecting their intellectual property as to prevent legal disputes over them. Fret not for Mindswitch and Zahara are here to help entrepreneurs deal with just about everything under the IP umbrella!
Zahara explains that many entrepreneurs are successful in their operations and management yet do not realise the importance of protecting their intellectual property. With only 5 lawyers in Kuching who dabble in the legal aspect of trademarking, she also shares the need to educate the public and generate more awareness on the issue.
The company is aptly named as MindSwitch as Zahara hopes to change people’s perspectives towards her field.