Ep 9. Evenesis
In this episode of Startups to Scaleups, Muhd Yusno of Evenesis talks to us on how he built a worldclass web-based event management e-solution to streamline your event management process. By intergrating online event registration, ticketing, online payment gateaway, unique check-in QR code generation, reporting, email marketing, microsite generation into a one-stop solution platform, Evenesis has revolutionised the way meetings, incentives, conferences and exhibitions (MICE) are organised. Now, Evenesis is experimenting beyond event planning by developing tools for post-event analysis as well.
Muhd Yusno shares how startups such as himself can pivot in their clientele such as from B2C to B2B as Evenesis has over the years through incorporation as well as the challenges of choosing and managing the right foreign markets to export to. Evenesis worked through the key to gauging market readiness abroad in order to best decide the best mechanism and tools for a successful market expansion. New technology and immersion into breakthroughs can also mean a critical pivot into new product offerings and an entrepreneur must wisely decide whether to focus on the key products or pivot to better serve their clients. Evenesis has scaled up from start-up level in 2010 by consistently finding the right balance between the two tough calls to make.
The conception of Evenesis came after their founder’s wedding when they thought of how much easier weddings could be had the right platform existed back then.