Ep 68. Joe Dolcetti – Founder and CEO of LILA
What It’s About
In this episode, we hear from LILA CEO, Joseph Dolcetti about his company’s latest
offering, the EXOGEN wearable-resistance exoskeleton. Through high-performance
research, education and utilising innovative technologies, LILA’s EXOGEN suit completely
redefines the world of human performance. A compression-based multi-function suit, its uses
vary from movement-technology for sports, to general fitness, military and even emergency
“Businesses Fail not when you run out of Money but when Entrepreneurs Run out of Steam”,
quips Joseph Dolcetti. He reiterates a central component to becoming a successful
entrepreneur: “People have no idea how long it takes to build Success. With new technology –
there is an element of education involved about the product and the benefits.” His advice?
Test more than one vertical market at the start because each vertical market will require
different levels of validation of the value proposition. Only when you do this, can you find
out which niche is your early adopter.
The word ‘LILA’ means ‘GOD at play’; the activity of the supreme being unencumbered by
laws. Lila is a conceptualism of the universe as a playground of the gods. The supreme being
changing itself to human form to come to earth to experience movement, sport and play.
Find out more about LILA Movemetechnology at: movementrevolution.com