Ep 6. Creating a “people-first” for your brand
iPay88 is a leading online payment gateway provider in South East Asia. In this episode, we have its Assistant Marketing Manager, Edgaras Katinas to enlightened us on why creating a brand that resonates with intended audience is important. He explains further on ways to put consumers at the center of our bussiness plan to create a “people first” brand.
Key Take Aways
Creating a brand that gets right to the heart of what matters to consumers, particularly their own self- interest is what ensures a brand’s success. Here, Edgaras Katinas reveals a few methods that gets consumers to be interested in your brand by using the “people first ” concept. He also talks about how little things such as appreciations matter to customers and how to make your brand relevant in its field.
iPay88 is launching their academy to assist entrepreneurs in e-commerce and m-commerce on October 2018.