Set Lunch,

Ep40. In Pizza We Crust: Pizza On Fire

12 Apr 2019

Ep 40. In Pizza We Crust: Pizza On Fire

In this episode of Set Lunch, we speak to Muhd Azlan Shah who is the Finance Director of Pizza on Fire. Pizza of Fire is a pizzeria chain which first opened up in Damansara Perdana and has been serving authentic yet innovative thin-crust pizzas to the Damansara Perdana area and as far as Bangsar. Today, it spans four branches with three new branches in Kota Damansara, Southkey JB and Langkawi with plans of expanding further through franchising.

Key Takeaways

Azlan shares the humble beginnings of Pizza on Fire when his group of friends saw an empty shop in Metropolitan Square and immediately felt the calling of opening a pizzeria. With a chef, a strategy specialist and a strong support system in between, they decided to take the leap into the F&B industry with Pizza on Fire’s first branch there. Among the topics discussed in this episode is the unique selling proposition of their shop which is their guarantee on freshness as well as daily handstretched pizzas which remain true to its Italian roots. Not only that, Azlan also divulges the secret behind their smooth operations at Pizza on Fire which lies in maximizing each director’s personal strength. Find out more, in this episode of Set Lunch!

Fun Fact

A special item that is available on their menu is their salmon egg thin crust pizza which is a favourite among the older customers due to its healthy and easy on the gums characteristics!




Coming soon: 01 Jan 1970

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