Set Lunch,

Ep37. Pasta on wheels, La Famiglia

25 Mar 2019

Ep 37. Pasta on wheels, La Famiglia

In this episode, Daniel Maridz who co-founded La Famiglia divulges his trade secrets for a successful foodtruck business. La Famiglia is a common sight around the Klang Valley as a foodtruck that sells affordable scrumptious Italian cuisine and now spans 5 different branches as well as a catering service. Today, La Famiglia has grown in both size and recognition thanks to a combination of smart marketing as well as strong concept branding by its co-founders. Tune in to find out more on their business operations and success story.

Key Takeaways

Branding and having a strong concept is the key to differentiating a high potential foodtruck and your local cendol on wheels, of which affects your ability to set a price and a menu. Among the topics shared by Daniel in the Set Lunch episode is the importance of knowing your operation schedule like the back of your hand as well as how to deal with criticism which can be rampant in the F&B industry. As a mentor for INSKEN’s programme for struggling foodtruck entrepreneurs, Daniel also shares his input on how to find the “sweet spot” in pricing and maximising profit margins through sharp negotiation skills as an entrepreneur.

Fun Fact

La Famiglia has a fuss-free catering pricing which is RM999 for 100 plates of any of the pastas available on their menu!




Coming soon: 01 Jan 1970

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