Ep 33. Nasi Lemak Lobster Viral
In this episode, Set Lunch features the entrepreneurial couple behind the 2018 Nasi Lemak Lobster viral phenomenon that took local Instagram by a storm. Speaking to our host Razif Hashim, Dato’ Ahmad and Datin Farah of Nasi Lemak Tepi Jalan in Cheras Selatan share their marketing secret as well as how to utilise your business acumen in the social media era.
Nasi Lemak Tepi Jalan features a two-decade long journey of entrepreneurship that blossomed within Dato’ Ahmad’s humble family. He speaks about the early days of selling nasi lemak as a means of family income as well as how they expanded the business to become what is it today. Additionally, his wife Datin Farah also shares her anecdote in anticipating as well as creating a marketing sensation out of their special product: Nasi Lemak Lobster. Bringing together the two parts that make up their distinct brand today as well as sharing tips on how to capitalise on a sudden public hype regarding your business. Tune in to find out the secret ingredient to Nasi Lemak Tepi Jalan’s success.
Datin Farah actually self-experimented on the butter sauce for the lobster and served an early protoype within a day of creating the Nasi Lemak Lobster!