Ep 3. Ombré
Ombré, conceived by a philosophy of wearing clothes that is a smooth extension of your identity, is a smartphone app that helps you choose outfits and styles best suited for your physical attributes. In addition to that, Ombré will also recommend outfits you can purchase from a wide range of clothing brands with just a click on the app interface. To complement this podcast, read this article: http://gem-magazine.com/sylist-in-your-pocket/
Imran Sheik, one of the co-founders of Ombré, shares how he conceptualised Ombré from his earlier days as a fashion stylist. Fashion and styling is always subjective and to monetise it is no easy feat, as Ombré explain in this podcast on how monetisation takes place. Imran also divulges the challenges of running a fashion smartphone app such as employing physical stylists and expansion abroad into early adopter markets.
The Ombré founding team took 2 years to officially launch the app in order to perfect every aspect of it.