Ep 25. The Juicy Meat of Mom’s BBQ
In this episode, Razif Hashim talks to a young F&B entrepreneur operating one of the best-loved food trucks in Kuala Lumpur: Anwar Yahya of Mom’s BBQ. Upon his return from Australia, he found KL to be severely lacking in American-style BBQ and thus decided to embark on a culinary entrepreneurship journey to bring the best of it at the most affordable prices to KL-ites. His experimentation and tenacity to make the best brisket there is led to the eventual conception of Mom’s BBQ, a food truck which he founded with his brother and his brother’s partner.
Anwar Yahya takes us on a trail of food experimentation and self-discovery with a telling of the history behind Mom’s BBQ, a food truck and catering service he founded as part of his family-run business today. The 31 year old shares titbits on making the correct business decisions when it comes to menu selection and pricing point as well as how to manipulate your steady stream of customers through the might of social media. With halal menu options of uncommon American delights and the pitfalls of the food truck industry, this episode features a comprehensive insight into how the online social media, pop up festivals and a hardworking trio of young, determined Malaysian entrepreneurs makes the perfect recipe for F&B success.
Anwar’s co-founder and brother actually designed Betsy, their DIY smoker by utilising his aeronautical engineering background to good use!