Ep 19. Soh Yien Yee, Avana
What It’s About
In this episode, eFM’s Dana Blouin sits down with Soh Yien Yee to talk about her brand new
startup, AVANA, and how her company is transforming social media platforms into
marketplaces to benefit entrepreneurs. AVANA is a social commerce enabler that transforms
social media from a promotional platform to a transactional platform by bridging product
discovery and purchases that closes the loop between digital marketing and commerce for
both online and offline sales channels. It is a complete and complementary platform that
empowers sellers to get their business online quickly without any technical difficulties.
AVANA enables commerce between buyer and seller, allowing sellers to reduce drop rate
across multiple sales channels and manage the purchase intent, transactions and inventory
within a single dashboard.
AVANA is also ready for international market customers, where sellers can pace their
business expansion accordingly with built-in marketing tools to explore different markets
without fulfilling third party requirements.