Ep 13. Digital Marketing :Creating Content through Data Analytics
Get to know more on digital marketing in this episode by Mr. Sean, the Regional Strategy Director of Innity. Innity is a leading online media company and provider of digital advertising technologies for both advertisers and publishers. Here, Mr. Sean talks on ways you can improve your digital marketing and drive traffic to the homepage of your brand.
Key Take Aways
Having worked with so many brands, Mr.Sean of Innity gives us some insight on how to create a proper content for a brand and the importance of the key message of it. He gives us some examples of content perfection based on the current dominating brands like Air Asia and Nike. Besides, he talks on why distribution and data analytics are another key factors that will increase the customer traffic of a brand. Mr. Sean also shares with us on the various platform we can utilize for digital marketing and how Innity is helping brands to create and run relevant content.
Over the years, Innity has worked with more than 2,400 brands such as KFC, IKEA, Air Asia, Subaru and etc.