Ep 10. Pasar Tap
In this episode of Set Lunch, Razif talks to Hisham Talib from Pasar Tap. Pasar Tap is a Malaysian platform offering a groceries delivery service specialising in ensuring farm fresh produce reaches your doorstep in a matter of hours. Pasar Tap has been part of the RISE Summit in Hong Kong and now caters to both B2B and B2C segments in the Klang Valley and Penang.
Coming from a family of entrepreneurs of all kinds, Hisham shares with us the specific hurdles unique to his age-old industry of groceries. He also discusses the need to understand a local market and where Pasar Tap excels above its competitors; a localised service with local expertise. This podcast also dives into the factors and angles of produce such as availability, location and logistics as well as income level as a determinant of where consumers get their groceries. Pasar Tap is here in the melting pot of factors and consumer needs, to bring only the best of produce at the lowest of price.
Hisham previously dabbled in several businesses including running the family restaurant, which is why he is able to fully understand the needs of the B2B segment of Pasar Tap!