Ep 7. Top 3 Free Digital Marketing Tools for Entrepreneurs
In this Top 3 episode, Serena discuss the top 3 digital marketing tools that every entrepreneur should be savvy around ranging from data analytics, social media management and email marketing managing platforms. We look into Smylelytics, Hootsuite and MailChimp as well as how each can be fully utilised to better our entrepreneurship skills in the digital age of online marketing.
Utilising Big Data can sound intimidating to most entrepreneurs, especially those who are just starting up their business. Worry no more with Smylelytics, as it helps you crunch through your website’s traffic and engagement so that you can better your online presence to attract more engagement as well as make more sales. Find out more as Serena shares the 8 interesting offerings that Smylelytics has for entrepreneurs.
Next, Serena introduces us to Hootsuite, a free digital marketing tool that integrates with most social media platforms so you can do all of these things in one place. With growing importance of a social media presence for all businesses today, Hootsuite will streamline all your social media management into a fuss-free process in no time.
Think email marketing is dead and no longer relevant? Email is the third most influential source of information for B2B audiences and while it may be a daunting task to send en-masse, MailChimp is here to make the process a whizz for businesses be it SME or household brands. Follow Serena as she narrates the power of MailChimp for all business owners out there.
Email marketing has an average ROI of 3,800 percent! For every dollar invested, the average return is $38 and you should definitely invest in a good email marketing platform!