Ep 6. AB Tasty – All-in-one and Expandable Conversion Optimization Platform
In this episode, eFM speaks to Edouard, Consulting Manager from AB Testing. AB Testing provides an all-in-one tool that helps marketing teams to increase conversion rates and boost online sales.
AB Tasty is a tool dedicated to marketing and product team to increase customers’ experience online. The 8 year old French Tech company works with various companies and websites like ecommerce, travel, insurance, and media to help increase online conversion rates. AB tasty increase important conversions for respective websites, such increase purchase for ecommerce, increase video plays for media platforms, an increase numbers of subscriptions for banks. With the increasing competition in ecommerce markets, traffic acquisition can be wasted if there are no strong initiatives in conversion.
AB Tasty has been around for 8 years and 40% of their team are in the Tech Team where they vigourously work on innovation and R&D. They has huge data scientist team located in the biggest incubator in the world – Station F, Paris.