Ep 15. Nasi Lemak Haji Ali
In this Set Lunch episode, the granddaughter and now franchisee of famous Alor Star brand “”Nasi Lemak Haji Ali””, Alia Shafiza goes candid with Razif on finding the perfect recipe to run an age-old family business. As she continues her grandfather’s legacy with her own franchisee branch in Shah Alam, this spunky young entrepreneur discusses the challenges in maintaining quality control, sourcing loyal and dependable employees as well as the secret in the water as a controlled variable in the family’s heavily guarded recipe.
Malaysians in general go wild for the fragrantly smelling rice steamed in coconut milk and Nasi Lemak Haji Ali has been serving a twist to the national favourite since 1958. Now, Haji Ali’s legacy lives on thanks to his enterprising granddaughter and she shares with us the inner world of family and freshly cooked nasi lemak business. Alia Shafiza also shares personal changes she embarked on that expands on the original concept by her grandfather such as menu expansion besides franchsing. As her franchisee branch is five hours away from the original store, the target market too has to be tweaked and old marketing strategies have to be revised. Tune in to find out more!
All of the spices used in their franchisee branch are shipped every week from Alor Setar to Shah Alam to preserve the exact original taste!