Ep 11. EasyParcel
In this episode of Startups to Scaleups, Clarence Leong of Easyparcel sits down to discuss how he leads his last mile service for e-commerce business through the scale-up process. Easyparcel as a whole is a web-based parcel consolidator and E-commerce shipping solutions provider; the platform allows you to book for delivery from multiple established courier companies in Malaysia as well as a few other ASEAN countries at an affordable rate. Armed with the ethos of keeping the small business mentality as well as treating each customer with the time and care they deserve, Easyparcel simplifies logistics for SMEs and e-commerce sellers in Malaysia, Thailand, Singapore and Indonesia.
With their regional ASEAN expansion, Easyparcel is in the midst of scaling up its geographical operation and it’s no small feat in each country they venture into. Clarence shares the challenges in the legality of incorporating a new company in a foreign land as well as acquiring talent to run it. Not only that, each country’s consumers operate uniquely different from any other country and as such, must be acquired through localised marketing strategy. He also divulges some of the mistakes that were made when Easyparcel first began their foray into neighbouring ASEAN markets and how a startup intending to scale-up can avoid such conflicts.
With 8 years dedicated to studying and working in aerospace engineering before venturing into several startups prior to Easyparcel, Clarence is a certified aerospace engineer and has previously worked in the UK!