Ep 1. Babydash
In this very first episode of the “Startups to Scaleups” podcast series, Dr. Siva sits down with Babydash CEO, Lavinie Thiruchelvam to discuss the tribulations faced by modern mothers, and how her startup intends to aid in providing Malaysian mums a hassle free experience when shopping for baby utilities. Founded by two mums who had become increasingly drained by having to run between shops for basic baby items, Babydash removes the stress associated with baby shopping by offering an easy and convenient way for Malaysian parents to purchase items such as diapers and milk without having to suffer the long queues at grocery stores. Through their proprietary online website, customers can pre-order diapers and milk and have them delivered to their office or home.
Lavinie has always maintained that Entrepreneurship is not a sprint, but a marathon. Although a niche ecommerce business, she and her partner were able to propel the business to being the number 1 ecommerce site in the mum and baby niche vertical market. She also states that perseverance matters when building a business but more importantly, that there are happy customers. Because suppliers want to see that you have a strong customer base and this business is all about customer service, trust, personal touch and great customer service are the most important components to build customer loyalty.
Babydash’s online platform is as simple as selecting your product, listing your address, and then proceeding with payment. A considerably easier task when compared to traditional methods of purchasing baby items!